Oprah Winfrey, the host, actress and media mogul has been the queen of TV or a long time. Now she wants to be the Queen of the grocery store aisle as well.
Winfrey has launched O, That’s Good!, a line of health-conscious, heat-and-eat foods in collaboration with Kraft Heinz, the star tells PEOPLE exclusively in the new issue, on stands Friday. The comfort food collection includes four refrigerated side dishes and four refrigerated soups—all with a nutritious “twist.” The initial offering is Original Mashed Potatoes and Garlic Mashed Potatoes (both with added mashed cauliflower), Three Cheese Pasta (with added butternut squash), Creamy Parmesan Pasta (with added white beans), Broccoli Cheddar Soup (with added butternut squash), Creamy Tomato Basil Soup (with added celery and carrots), Baked Potato Soup (with added cauliflower) and Creamy Butternut Squash Soup (with added pureed sweet potatoes and carrots).
“The twist on the cauliflower mashed potatoes, which is really what sparked this whole thing, is me sitting at the table in my own house and whipping up some cauliflowers,” the OWN Network CEO says.
“And I was thinking, gosh, this really isn’t mashed potatoes. But what if you actually used only a portion of the mashed potatoes and added the cauliflower? Then you would have a substantive potato-cauli dish. I’ve eaten more cauliflower and potatoes then you can imagine trying to get the exact right summation of cauliflower to potatoes. I think we did it.”
“I’ve been asked over the years to do anything you can imagine to attach my name to it to,” Winfrey, 63, told People. “I have always just wanted to stay in my lane and to do what was organic for me, authentic and natural. Food would be it.”
The company, she says, won her over with its desire to bring variety and wellness to the refrigerated food aisle. “They mentioned the idea of making nutritious food accessible to a lot of communities that do not have that option,” she says. “And that is what intrigued me.” The soups will retail at supermarkets for $4.99 each, and sides for $4.49 each.
News that Oprah was applying to trademark a line of foods first broke last summer, and at that time, she reportedly planned to call the line Oprah’s Kitchen. But it seems as though with every bite of her new line you’ll be saying “O, that’s good” too.
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